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College of Business Marketing Projects

On December 20, 2011
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The Faculty Student Association and KSQ Architects gratefully acknowledge the College of Business, Professor Camille Abruscatto, and the Fall, 2011 Marketing Research classes for their contribution to the development of the Toll Drive Residence and Dining project.

The research conducted by the College of Business students in these classes collected data from over 500 Stony Brook students, faculty, and staff. The subsequent analysis and recommendations informed the design process for this project in several significant areas including the selection of restaurant themes/menus, the development of elements that will contribute to customer price/value perceptions and speed of service, and the creation of seating spaces that will best support student and community socialization.